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Airtel - Positioning (And Repositioning)
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ADDITIONAL READINGS & REFERENCES:
1. Kumar Neeraja, Orange Alert? Airtel to launch new services,
www.financialexpress.com, April 2000.
2. Kumarkaushalam, Three-Tier Brand Architecture for Airtel,
www.expressindia.com, February 2001.
3. Bharti Earmarks 100 Crore for Airtel, www.tribuneindia.com, June 5, 2002.
4. Bharti launches Big budget promo for Airtel, The Financial Express, June
6, 2002.
5. Das Gupta Surajeet, Taking a Call on Branding, www.business-standard.com,
2002.
6. Panchal Salil, The Cellular Arena: How do the Gladiators Stand,
www.rediff.com, August 2002.
7. Das Gupta Surajeet and Sen Soumik, A R Rahman: Composing a Winning Score,
www.rediff.com, September 2002.
8. Sharma Anil, India's Cellular Market Comes Calling, www.atimes.com,
September 2002.
9. Cellular Operators at War Consumers Set to Win, http://server1.msn.co.in,
October 2002.
10. www.airtelworld.com
11. www.blonnet.com
12. www.indiainfoline.com
13. www.sgilbertcompaniesinc.com
14. www.tradepartners.gov.uk
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